“To avoid disputes in the future about who has which rights, all of this can be spelled out expressly in distributor agreements. And then there's no possibility for a dispute about it down the road.” Howard Ullman We begin by discussing how brand owners can create a clear line [...]
“Smaller brands actually look at this and say, Okay, these bigger brands are slow, they're going to be slow. So the advantage here is to take a look at this list, pick the pieces that make the most sense that maybe the big companies are not doing and you [...]
What are the primary differences between Fulfilled by Merchant and Fulfilled by Amazon (FBA) and what strategy is best for your business? In this video, I break down the pros and cons of each, as well as the dual-fulfillment strategy often recommended for most brands. Plus expert [...]
“For myself as a business owner, I think one of the biggest benefits is that I more strategically am able to spend my dollars on talent when I'm hiring freelancers.” Connor Gillivan In this episode, we talk about outsourcing. How to find freelancers who are competent and trustworthy. Connor [...]
“In the absence of virality, which is 99.99% of everybody on the internet, you use a personal connection. And the reason I really tell that is because again, going back to the human traits, people make decisions when they're emotional, plain and simple. You have to get someone emotional [...]
“Follow Amazon but then make it as the policy is liberal as you can because that's going to be ultimately the best customer experience.” Tygh Walters In this episode, I am joined by Tygh Walters and Michael Melgar of SellerSmile as we talk about the importance of providing a [...]
“Trademarks whether it’s on Amazon, eBay or any place else is really just a mark that you create that you register with the United States Patent and Trademark Office that indicates what a consumer can expect if they buy that product.” CJ Rosenbaum In this episode, I am joined [...]
“When you're in a physical store, you can pick up the product, you can look at it, you can turn it around, you can play with it, and that helps you determine whether or not you want to purchase it along with other things like price and you know, [...]
“It’s not like just any other sale channel you might have, and so it takes time to learn. It takes time to get everything up and running and the like. And so, you have to ask yourself, theoretically, “What sales am I losing as a result of waiting or [...]
“To me, it's a win, win, win. I say that a lot, but it's a win for the consumer, a win for the brand influencer or ambassador or affiliate, whatever you want to call them because they're getting paid and it's a win for me because I don't have [...]
