The Importance of Amazon

Amazon is the most trusted brand in America and the starting place of over 65% of all product searches online. This equates to 50% of all eCommerce sales and 5% of all retail. It is a platform and channel that cannot be ignored. However, due to its complexity, most brand owners feel at a loss, overwhelmed and frustrated by seemingly endless obstacles that prevent them from achieving success. That’s where we come in…

Who We Work With


There are two types of Entrepreneurs on Amazon: 1) Innovators: Those who put in the time and energy to develop products they are passionate about bringing into the world, and 2) Imitators: Those who knock them off. We work with innovators… If you want to know how to protect your brand from counterfeits, and knock-offs, we can help.

Brand Owners

If you’re a brand owner who’s struggling to figure out Amazon, either because you can’t afford to outsource to an agency, or you’re looking to take Amazon in-house, you’re in the right place. If you’ve wasted hours on YouTube looking for reliable information and are willing to invest the time and energy to learn, we can help you achieve your goal.


One of the greatest challenges Agency owners face is consistency. We provide comprehensive training for Agencies looking to scale, train new hires and keep current employees up to date with Amazon best practices, strategies and policies, ensuring that your entire team is equipped to service your clients.

What You Can Expect

Integrity & Trust

If you use any of our services you can expect the highest level of integrity, honesty and character. Everything we do and teach is 100% within Amazon Terms of Service. We want everyone who takes part in our services to enjoy true success in compliance with Amazon while protecting the integrity of your brand.

A Journey

Amazon success is a journey. It can take time to learn the exact messaging, branding and advertising that will convert shoppers into customers. But if customers want to buy your product anywhere, they will want to buy your product on Amazon. If you are going to achieve success you need an Amazon strategy and a guide.

A Helpful Guide

As a trusted Amazon Expert and thought leader with 8 years of experience, I’ve had the privilege of consulting with over 120 clients. I understand the many intricacies of navigating the Amazon platform. Leveraging my in depth knowledge, you can avoid costly pitfalls and learn proven strategies, helping you to save time and make money.

What Clients are Saying

Stacey Kaminsky, At Last Naturals

Carey Aron, The Pasta Shoppe

Starshine Watchdogs

“Working with Shannon is like having a good friend beside you helping to navigate the world of online marketplaces. Shannon’s expertise in getting products posted, discovered, cross-promoted and selling on Amazon helped my bedtime toy brand, Starshine Watchdogs, achieve fast-selling, 5-Star, zero-return status on Amazon! You rock Shannon – Thank You!”

Geoff Roesch, Starshine Watchdogs

Let’s Help You Get Started

Here are the primary service offerings we provide to help you  launch, grow and protect your brand on Amazon

Amazon Brand Success Academy

Would you like to learn expert strategies to further your brand? The Amazon Brand Success Academy provides tools and resources to grow your brand at your own pace, on any device. Our courses provide a clear view into what makes Amazon tick. Click the link below to learn more about our Amazon Seller Courses.

Enroll Now
Amazon Brand Success Academy
Amazon Masterclass

Free Amazon Masterclass

Learn how to Successfully Launch, Grow & Protect Your Brand on Amazon! Join me as I walk you through the essential steps of SEO, Advertising and Brand Protection – Absolutely Free!

Plus, get an exclusive behind-the-scenes look at the Amazon Brand Success Academy and how it can help you avoid the most common and costly mistakes that most brand owners make.

Reserve Your Spot Now

The Amazon Checklist

Have you ever wondered if you were missing crucial resources while setting up your Amazon account? Have you ever worried that you might be missing  important elements of listing optimization that were costing you sales?

Now you can purchase The Complete Amazon Seller Central Checklist for $19.95 and learn all of the critical steps to successfully Launch, Grow and Protect Your Brand on Amazon.

Buy The Checklist
Amazon Seller Central Checklist
Amazon Consulting Services

On-Demand Amazon Coaching

Don’t make decisions about Amazon based on lack of information, partial information, or bad information. Let me help you. I have the answers you need. From high-level strategy to specific problems, my On-Demand Amazon Coaching and dedicated Amazon Seller Coaching gives you direct access to solutions. I’m available for on-site or virtual training and consulting.

Book a Coaching Session
Denise Day Testimonial

“Since we started Marketplace Seller Courses in January of this year we have seen our monthly Amazon sales rise 400%+… Highly recommend that any and all marketers and business executives hear what Shannon has to say!”

– Denise Day, Good Day Chocolate
Matthew Capalbo

“Shannon is a true expert in the leading practices on Amazon Seller Central. His insights into the countless nuances that go into being a successful Amazon Seller makes him an invaluable resource that every brand owner should utilize.”

-Matthew Capalbo, Allstar Products Group

Brands That Trust Us

Client: INK The Original
Client: Physio Tru
Client: Pastabilities
Client: Pure Country Weavers
Client: Allstar Innovations
Client: Yes Bar
Client: The Original Table-Mate
Client: Starshine Watchdogs