Everything You Need to Know about Amazon Enhanced Brand Content

If you’re a brand selling on Amazon Seller Central there is a tremendous opportunity you can now take advantage of to help increase your product sales. In early January 2017 Amazon rolled out this new option referred to as “Enhanced Brand Content” and in this article we will give you the full rundown on everything […]

Allowed HTML Tags in Amazon Product Descriptions

If you’re looking to add some style to your Amazon Product page, html tags can be a great way to help text stand out and keep from being cluttered. A few great examples of optimized Amazon Descriptions are Kasandrinos Olive Oil and the best-selling miniWISP. Unfortunately, Amazon not only does not provide support for html, they […]

Top 10 Things Every Amazon Seller Should Know about Feedback Genius

Feedback Genius by Seller Labs is our favorite automated Amazon feedback tool, one we think no Amazon seller should be without. Listed below are the top 10 Highlights and Features of Feedback Genius. 1. It’s Absolutely Free to Get Started Feedback Genius offers a free 30 day trial to test the full functionality. Sellers with […]

Amazon Policy Update on Product Reviews

On October 3 Amazon caused a wake in the Seller Community after announcing on its blog that it now violated Amazon’s policy to provide discounted products in exchange for a review. This was a policy set to enforce their previous warning that, “Any attempt to manipulate ratings, feedback, or reviews is prohibited.” While this practice […]

Recent Updates to Amazon Verified Purchase Reviews

As many sellers know, one of the most important elements to their products conversion rate is the quantity and quality of their products star ratings. Recently, many sellers have attempted to game the system by simply giving away hundreds or even thousands of products using coupon codes at an exorbitant discount (up to 97% off) in exchange for “unbiased and […]

Creating Multi-Pack Variations on Amazon

While it seems relatively simple, one of the elements of selling on Amazon that’s least understood by many sellers, especially manufacturers, is how to create multi-packs. More often than not, manufacturers find their resellers successfully listing and creating multi-pack detail pages on Amazon, and end up listing on those rather than creating their own. If […]

Gaining Approval to Sell in Amazon’s Restricted Categories

Many manufacturers have been having trouble lately gaining approval to sell in Amazon’s restricted categories. Once you review the category policies, you click to the next screen, select PO or Receipt and upload the required documentation. Amazon’s Response? Denied. Recently Amazon began no longer accepting Purchase Orders as a way to validate the category approval […]

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