Feedback Genius by Seller Labs is our favorite automated Amazon feedback tool, one we think no Amazon seller should be without. Listed below are the top 10 Highlights and Features of Feedback Genius.

1. It’s Absolutely Free to Get Started

Feedback Genius offers a free 30 day trial to test the full functionality. Sellers with small sales volume can opt to remain on the free plan which includes 100 messages per month and basic tools and features. You can check out all of their upgrade options and pricing.

2. Trigger Emails Based On Several Order Incidents

You can setup an email to be triggered when an order is Confirmed, Shipped, Marked “Out for Delivery”, Delivered or when Positive Seller Feedback is Left and any specified number of days after any of the above. This allows sellers to create and send custom messages for order confirmation, include tracking information when an order is shipped, day of delivery updates or follow up after an item has been delivered. Note that the “Out for Delivery” and “Delivered” trigger requires sellers to be on a paid plan.

3. It Integrates Multiple Amazon Marketplaces (North America & Europe)

Feedback Genius is currently setup to integrate with (US), (Canada), (Mexico), (UK), (Germany), (Italy) (Spain), and (France) allowing you to send emails for every Amazon storefront in North America and Europe. We recommend using a service like Gengo to translate your messages for each marketplace to send emails in each customers native language.

4. You Can be Notified of Negative Product and Seller Feedback

This feature is incredibly important to maintaining a positive seller account health and addressing negative product reviews left as seller feedback. While you cannot request that customers change or remove negative product feedback it can help you keep tabs on the reviews your customers are giving to your products as well as request removal of one’s that violate Amazon’s policy.

5. You Can A/B Test Subject Lines and Emails

Using a simple method of which numbers an order number ends with (typically 0-5, 6-9) you can create A/B emails and see which one is getting higher open rates, more clicks and use it to optimize your subject lines and email content. You can also send emails based on the ASIN or SKU allowing you to customize emails for each specific product to further target the specific needs of each Amazon customer.

6. You Can Get Message Analytics (Open Rates & Click Thru Rates)

Using the message analytics feature on the advanced plans you can actually see how many customers are even opening your emails and clicking through if you’re asking for product feedback, seller feedback, etc.

7. You Can Add Attachments to your Message

This is a great way to send assembly instructions for products, warranty information, product registration information and even recipes (for gourmet food products for example). These are all great ways to engage the customers even before your product has shipped.

8. Add Additional Emails Per Month Without Upgrading

If you happen to have a particularly busy month on Amazon you can simply opt to purchase additional emails for that month without upgrading your plan. Note that if you add extra emails Feedback Genius will continue sending within 24 hours. (If you choose to upgrade your plan it will not begin sending emails until your next billing cycle so in some cases it makes sense to do both). This allows users to stay on the same plan but continue sending emails over the holidays or busy sales periods.

9. Helpful Customer Service Representatives

Seller Labs is filled with live customer service reps that will actually answer the phone or respond to your email inquiries and assist you in any way they can with your Feedback Genius account. They also have a great online resources like free on-boarding webinars and FAQs.

10. Tons of Options for Customization & Variables

One of the greatest features is Feedback Genius’ seemingly endless amount of variables you can place in your email such as the customers name, the product name, product review links, seller links and more. In addition, the filters for each email can include things like only send email if delivery was within a specified number of days,  the item price, the item condition, if a discount was applied, if it was the customers 1st, 2nd, 3rd or 4th purchase, if the customer had left previous feedback and more.

If you’re looking to increase sales and product rankability, it’s time to get setup with Feedback Genius. Sign up for a Free Trial, get your account setup and integrated, and start increasing positive seller and product feedback and reviews!