How to Add Video and Increase Conversions on Your Amazon Product Detail Page
Until recently, only Manufacturers selling wholesale to Amazon via Vendor Central could pay for an A+ Content Page and have the option of adding video to their product detail pages. Using a unique distribution agreement with Amazon to provide videos to their platform, AMZ Product Video has created a way to upload your video and ‘attach’ it to relevant products just above the product reviews under ‘Related Video Shorts’, enabling sellers to enhance their listings and increase conversions and sales.
While some products are fairly straightforward, many products have a story to tell, something that’s unique and makes them stand out. Other products are highly demonstrable and customers need to “see it in action” in order to fully understand it’s benefits. Whether you have a product commercial, how to video, un-boxing or even product comparison AMZ Product Video can get it uploaded it and attach it to your listings. This is an incredible opportunity for Seller Central sellers to capitalize on.
How it Works
1) You provide the video, metadata and content to AMZ Product Video (you can also purchase a video creation package).
2) They upload it to Amazon and use metadata to link the video to your products using it’s own ASIN and unique URL.
3) Videos then show up in the ‘Related Video Shorts’ section, just above the product reviews, where customers often look for more information.
4) You can link to the Video directly from Feedback Genius emails or invite users to “Scroll Down to View” your video from the product features or description. View an Example Product Feature and How To Video.
Note that while video Analytics are not yet available directly to you as a client, they can be requested intermittently from AMZ Product Video to track your video views.
Below are a handful of examples to Related Product Video shorts on Amazon:
What You Need
There are a handful of things that AMZ Product Videos requires in order to upload your video request. These are:
A High Quality Video: If you don’t have one, you can purchase their Amazon Product Video Creation Package
Formats accepted are: 3GP, AAC, AVI, FLV, MOV, MP4 and MPEG-2.
Thumbnail Image: 16:9 aspect ratio and a suggested dimensions of 1920 x 1080px. Accepted Formats are: JPEG and PNG.
Video Title: A short concise title that easily identifies your Video to Amazon customers (100 char max).
Synopsis: Provide a brief overview what Amazon customers can learn by watching the video (400 char max).
Video Type: Options are: 1) How-To, Review, 2) Advertisement, 3) Comparison, 4) Unboxing or 5) Interview.
Related ASINs: This can be a Single ASIN or multiple ASINs referenced in the video or that it relates to.
Once you complete the product checkout you will be sent a link with a form to collect the assets noted above. Please note that you will need the video and thumbnail to be hosted in a place like Dropbox where you can provide a link to AMZ Product Video.
To get started, just click the link below to purchase either a video upload (any quantity) or a video Creation:
AMZ Product Video Upload (starting at $250/video)
AMZ Product Video Creation (starting at $2,000 for 15 second video)
If you have any questions about AMZ Product Video feel free to Contact them and they will be happy to answer any questions.
Use Coupon Code MARKETSELLER12 to get 12.5% off AMZ Product Videos!