How to Add Video and Increase Conversions on Your Amazon Product Detail Page

Until recently, only Manufacturers selling wholesale to Amazon via Vendor Central could pay for an A+ Content Page and have the option of adding video to their product detail pages. Using a unique distribution agreement with Amazon to provide videos to their platform, AMZ Product Video has created a way to upload your video and ‘attach’ it to relevant products just above the product reviews under ‘Related Video Shorts’, enabling sellers to enhance their listings and increase conversions and sales.

Use Coupon Code MARKETSELLER12 to get 12.5% off AMZ Product Videos!

Add Video to Amazon Detail Page

While some products are fairly straightforward, many products have a story to tell, something that’s unique and makes them stand out. Other products are highly demonstrable and customers need to “see it in action” in order to fully understand it’s benefits. Whether you have a product commercial, how to video, un-boxing or even product comparison AMZ Product Video can get it uploaded it and attach it to your listings. This is an incredible opportunity for Seller Central sellers to capitalize on.

How it Works

1) You provide the video, metadata and content to AMZ Product Video (you can also purchase a video creation package).

2) They upload it to Amazon and use metadata to link the video to your products using it’s own ASIN and unique URL.

3) Videos then show up in the ‘Related Video Shorts’ section, just above the product reviews, where customers often look for more information.

4) You can link to the Video directly from FeedbackFive emails or invite users to “Scroll Down to View” your video from the product features or description.

Note that while video Analytics are not yet available directly to you as a client, they can be requested intermittently from AMZ Product Video to track your video views.

Example Videos

Below are a handful of examples to Related Product Video shorts on Amazon:

Amara Organics Vitamin C Serum

Quick Release Pair of Locking Barbell Clamps

Hyperbiotics PRO-15 Probiotic

K9KONNECTION Dog Training Collar with Remote

WISPsystem 90 Degree Angle One-Handed Broom

What You Need

There are a handful of things that AMZ Product Videos requires in order to upload your video request. These are:

A High Quality Video: If you don’t have one, you can purchase their Amazon Product Video Creation Package
Formats accepted are: 3GP, AAC, AVI, FLV, MOV, MP4 and MPEG-2.

Thumbnail Image: 16:9 aspect ratio and a suggested dimensions of 1920 x 1080px. Accepted Formats are: JPEG and PNG.

Video Title: A short concise title that easily identifies your Video to Amazon customers (100 char max).

Synopsis: Provide a brief overview what Amazon customers can learn by watching the video (400 char max).

Video Type: Options are: 1) How-To, Review, 2) Advertisement, 3) Comparison, 4) Unboxing or 5) Interview.

Related ASINs: This can be a Single ASIN or multiple ASINs referenced in the video or that it relates to.

Once you complete the product checkout you will be sent a link with a form to collect the assets noted above. Please note that you will need the video and thumbnail to be hosted in a place like Dropbox where you can provide a link to AMZ Product Video.

Getting Started

To get started, just click the link below to purchase either a video upload (any quantity) or a video Creation:

AMZ Product Video Upload (starting at $250/video)

AMZ Product Video Creation (starting at $2,000 for 15 second video)

If you have any questions about AMZ Product Video feel free to Contact them and they will be happy to answer any questions.

Use Coupon Code MARKETSELLER12 to get 12.5% off AMZ Product Videos!

Adding a Link to Your Video from FeedbackFive

Once your video has been uploaded using AMZ Product Video, you can right-click on the video title and select “Open link in new Tab” and grab the URL of the ASIN (each video is assigned a unique ASIN just like a product). This is the URL for the Klik Belts Video: https://www.amazon.com/dp/B07239ZJKB

Next, you’ll need to grab a frame from your video (or a still image) and add a play button to it like this one we did for Klik Belts:

In FeedbackFive, select “Add Image” on the right to add the screenshot to your image library (Switch to Advanced Editor if you’re in the Wizard).

Place the cursor in the email where you want the image to be added and select the image title in the image library to add it to the email. Double-click the image until the Image Properties dialogue box pops up and select the Link tab:

In the URL field paste the URL of the ASIN Video (Example: https://www.amazon.com/dp/ASIN). In the Target, select New Window (_blank).

Select OK at the bottom of the Image Properties box and then Save at the top of the email (be sure to send a test to yourself to make sure the link works!)

Here’s what your email will look like to Amazon customers who purchase the product, prompting them to watch the video:

We’ve found this strategy works great to help increase customer satisfaction, decrease returns and negative reviews all while keeping your account in good standing with Amazon. Learn more great tips and strategies with our Amazon Seller Courses!

By |2018-10-17T05:32:08+00:00October 17th, 2018|Amazon Updates|
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