If you’re looking to add some style to your Amazon Product page, html tags can be a great way to help text stand out and keep from being cluttered. A few great examples of optimized Amazon Descriptions are Kasandrinos Olive Oil and the best-selling miniWISP.

Unfortunately, Amazon not only does not provide support for html, they don’t provide customers with a list of allowed html tags. Not to worry. Using trial and error and a little bit of sophisticated experimentation, I have found that the following html tags can be used in your Product Description without getting stripped away by their content editor. Note that Amazon only allows 2000 bytes of data, about 300 words, or 1,900 characters w/spaces.

Basic HTML Allowed in Amazon Descriptions

To insert a basic html tag, simply copy and paste the code below and add your text in between the brackets > <.

<b>Bold Text</b>

Line Break


Bullet Points in Amazon Descriptions

While Amazon does not allow you to use html to create bullet points in your descriptions there is a nice workaround. Simply copy and paste this special “bullet” character: • before each item, add a space between that and your text and place the line break <br> at the end. It will display a nice list of features just like html bullet points:

• Bullet Point 1<br>

• Bullet Point 2<br>

Copyright and Trademark Symbols in Amazon Descriptions

While it is not recommended or necessary it is possible to use the following copyright and trademark symbols in either Amazon Product Features or Descriptions:

Copyright Symbol ©


Trademark Symbol ™


Registered Trademark Symbol ®


HTML Styles & Images No Longer Allowed in Amazon Descriptions

Amazon recently completed an update restricting paragraph styles which allowed users to customize text color and add background images. As of now, this code is no longer accepted. The following html, characters and symbols are currently restricted in Amazon Product Descriptions.

If you attempt to add any of the characters or html listed below you may get an error that states:

The Product Description you provided was invalid. Please verify that it does not contain any special characters.

<i>Italicized Text</i>

<em>Italicized Text</em>

<p style=”color: red;”>Colored Text</p>

<p style=”text-align:center;”>Centered Text</p>

<p style=”font-size:10px;”>Size 10 Font</p>

<p style=”font-family:arial;”>Arial Text</p>

Adding a Product Videos and Manufacturer Descriptions

Until recently, Amazon limited the addition of product videos to A+ Vendor Central sellers who sold directly to Amazon, but all of that has changed with the introduction of AMZ Product Videos. While the videos do not show up at the top, they do show up above the product reviews and can be referenced directly via their own unique ASIN. (read the Full Article Here) A+ Vendor Central pages allow video to be added to the top below the photos as shown here. If you’re interested you can learn more about becoming an Amazon Vendor.

Using these tags can be very helpful for making a product description stand out and easier to read for your potential customers. If you’re interested in learning more you can sign up for our online course Optimizing Amazon Product Listings.